Rexburg Trade Area
The Rexburg Trade Area, a region consisting of Jefferson, Madison Fremont and Teton Counties Idaho, and Teton County Wyoming, and which the Department of Economic Development believes represents the potential customer base for Rexburg based businesses, has a population of over 105,000 people. Within 20 minutes of Rexburg, which includes portions of Madison, Fremont and Jefferson Counties, there is an estimated population of 58,000 individuals.
Highway traffic through Rexburg
Within this trade area, Rexburg sits astride several major transportation arteries. U.S. Highway 20 (a four lane divided highway) and Idaho State Highway 33 run through the city connecting Rexburg to Central Idaho and Western Wyoming as well as Southwestern Montana. A few of the locations and communities that are connected to Rexburg are Jackson Hole, Wyoming; West Yellowstone, Montana; Idaho Falls and Arco, Idaho; as well as Yellowstone and Grand Teton National Parks. For residents of these and the surrounding communities, shopping or staying in Rexburg is more convenient than driving south.
Rexburg’s location on Highways 20 and 33 guarantees that the city will remain the crossroads for communities and commuters throughout the region. Traffic patterns north of Idaho Falls also support this claim; along Interstate 15 and Highway 20 the majority of vehicles take Highway 20 towards Rexburg, rather than I-15.